H&M Celebrates Its 10 Years in India With Its Brand New Beauty Line

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• Posted On November 5, 2025

The Swedish fast-fashion company H&M Group celebrated a major milestone in India.

A few days back, the brand completed a decade of bringing global trends to our Indian wardrobes. However, on their 10 years of celebration, they revealed something much more exciting- a brand new beauty line!

Yes, H&M launches beauty line in India, which marked a bold expansion of the brand beyond its apparel collections. With this launch, the brand is all set to cover an entire lifestyle offering.

Not just that, but this significant move by the brand signals a boom in India’s beauty sector! So, let’s explore this blog till the end, and find out what H&M has brought for us!

The Details of H&M’s New Beauty Arsenal

H&M’s extensive success in the fashion sector had already earned it quite a reputation in the Indian market. And now, taking a fair advantage of their brand reputation, they introduced the ‘H&M Beauty concept’ across all major stores and online channels.

With its launch on October 2nd, the initial rollout of their new vertical includes over 200 products! And this covers make-up to fragrances, and everything in between! They even offer a comprehensive range of beauty tools.

But what makes this launch truly special?

Well, H&M beauty has tried to blend global expertise with local appeal! While many products of this new lineup are sourced internationally, they will also feature locally produced make-up and fragrances! This thoughtful approach of the brand showcases that they have a clear idea of the Indian market.

The Product Range

Now, let’s talk about the product range. H&M brings in foundations, concealers, and vibrant eyeshadow palettes. Not just that, but you can also find an extensive range of lipsticks, lip liners, eyeshadows, blushes, and nail polishes in various finishes and shades.

Apart from cosmetics, they have also launched skincare essentials. This includes cleansers, toners, and moisturizers- all designed for everyday usage. H&M skin care products, although they aren’t available in India currently, are also a part of their beauty offerings in the U.S and other global markets.

Added to that, fragrances are another key highlight for the brand’s newly-launched sector. H&M’s vegan perfumes promise to deliver some of the most unique scents. Additionally, these vegan-friendly fragrances align with a growing consumer demand for ethical products. This commitment to consciousness is a major USP for the brand, which resonates with a generation that prioritizes sustainability.

The Price

Price is perhaps the most exciting aspect, especially for Indian consumers. H&M is well-known for its affordable fashion. And they are replicating this strategy in their beauty segment as well. Let’s take a closer look.

So, all those make-up items start at just ₹799! Along with that, the fragrance range begins under ₹1,299! This competitive pricing is what makes quality beauty products accessible to every Indian household. Not just that, but this affordable pricing structure has also positioned H&M makeup India as a strong contender to brands like Lakme, and Westside! H&M beauty products are designed to be trend-driven and pocket-friendly. 

What this means is, now every urban youth can experiment without breaking the bank. And as H&M beauty products in India are designed to offer quality at an affordable price, it truly brings global beauty trends closer to home! So, even if stress and anxiety have made your skin dull, you can now get the best elements for your skincare regimen at an affordable price!

Why is H&M So Popular Among Urban Youth?

H&M has a brand appeal among urban youth. And that is not at all accidental. Rather, this brand image has been carefully cultivated for 10 long years!

So, let’s take a look at why H&M, as a brand, is so popular among the urban youth in India-

Affordable and trendy collections

The brand offers an unbeatable combination of affordability and trendiness! Young consumers want to stay current without breaking their banks! And H&M delivers exactly that. They are very quick to adapt global runway trends and implement them into wearable, budget-friendly collections. This fast-fashion model means new styles hit shelves constantly, and keeps the shopping experience exciting and fresh.

Fosters inclusivity

Secondly, H&M fosters a sense of inclusivity and accessibility. Their marketing campaigns often feature diverse models. This rightfully showcases the varied demographics of their target audience. Most importantly, such inclusive campaigns make every customer feel seen and valued.

Embraces the pop culture

H&M strategically embraces collaborations and pop culture. In their decade-long journey, they have partnered with a handful of high-profile designers and celebrities. These limited-edition collections naturally create an immense hype. Moreover, it helps drive foot traffic and results in massive online engagement. This strategy makes the brand feel relevant and connects with youth culture on a deeper level.

Sustainability

This might sound a little hypocritical as H&M claims to be a fast-fashion brand! But their commitment to sustainability initiatives cannot be denied. The brand actively promotes recycling programs. They also highlight their use of more sustainable materials, which appeals to environmentally conscious young consumers. It allows them to align with a brand that shares their values.

A Complete Package

H&M offers a complete lifestyle experience. They started as a clothing brand in India. Then they introduced Home decor in 2022. Now, with H&M cosmetics India, they are all set to offer a complete lifestyle package. This holistic approach means every urban youth can find anything they need for their personal style, all under one roof! It doesn’t just create a strong brand loyalty, but also makes H&M a one-stop shop for self-expression!

Wrapping Up

H&M has had a spectacular journey in India! And their latest launch of H&M beauty products in India is proof of their deep understanding of the Indian market.

Added to that, the launch of their beauty line is not just a new product offering. Rather, it is a strategic expansion that they have planned, leveraging their existing brand loyalty and reputation.

With such competitive pricing and a diverse range of products, H&M’s brand-new beauty line promises to shake up the existing beauty landscape, and with that, it aims to solidify the brand’s position as a comprehensive lifestyle destination. That being said, if you are interested in sharing such beauty and lifestyle blogs, we would be happy to have you on board! Send us your writings under our beauty tips write for us category, and if we like your style, you’ll be joining our community very soon!

F.A.Qs

1. Does H&M have beauty products?

Yes, H&M has launched their new beauty line a few days back on October 2nd in India, on completing their 10-year journey in this market.

2. Is H&M makeup available in India?

Yes, H&M makeup is available in India. You can find it across H&M stores, and on their website as well.

3. Does H&M sell makeup?

Yes, they do. H&M recently launched their beauty line in India back in October 2nd. The new line brings an extensive range of makeup products, skincare tools, and fragrances at an affordable price for the Indian market.

4. Is H&M a luxury brand in India?

No, H&M is a fast-fashion brand in India that targets the middle-class population with affordable and trend-driven apparel collections.

Eliza Gordon

Eliza Gordon is a seasoned writer for the health industry dedicated to providing fact-based health information. She sources concise facts from authoritative sources to ensure maximum credibility and shares guidelines to lead a healthy lifestyle.