ARKS: Ranbir Kapoor’s Official Debut in the Celebrity Fashion Brand
It’s not the first time Bollywood celebrities have ventured into the fashion industry. Salman Khan’s Being Human, which started as a charitable trust in 2007, launched its clothing line in 2012 (a part of the foundation) and has been quite popular ever since! Right after that, in November 2013, the Greek God Hrithik Roshan launched India’s very first home-grown fitness label with his casual-wear brand HRX.
More recently, Deepika Padukone’s self-care brand 82°E and Kriti Sanon’s skincare brand Hyphen are just a testament that proves that the lines between celebrity and entrepreneurs are slowly diminishing!
And with Ranbir Kapoor’s lifestyle brand ARKS, the handsome lad of the Kapoor family added his name to this list of celebrity entrepreneurs.
However, the duo- Ranbir Kapoor and Abhinav Verma (Entrepreneur and Marketer), has high aspirations with this new brand. They don’t just want to make it like any other celebrity endorsement. Rather, they are aiming to inject elegance, sophistication, and luxury into everyday life. In this blog, we will take a close look at ARKS and explore what makes it stand apart from the existing celebrity-backed ventures.
Ranbir Kapoor’s Fashion Brand: The Beginning of the Journey and the Ethos Behind
The co-founder and CEO of the brand, Abhinav Verma, stated that RK already had the idea to launch a premium lifestyle brand for a long time. However, ARKS started with the concept of making top-tier sneakers, as Ranbir himself is renowned in the industry as one of the greatest sneakerheads!
The CEO also added, “While that was the first category we worked on, we also felt the need to expand our horizons, which laid the ground for our other categories.”
However, the brand’s vision is to offer a wardrobe of premium everyday essentials. Its USP is synonymous with the personality and stature of Ranbir himself, which screams ‘quiet confidence.’ ARKS is a testament to functionality, style, and substance. The goal of the brand is to provide versatile pieces of clothing and accessories that transcend fleeting trends.
In short, this brand is for those who value quality and individuality above everything else. And that’s why every detail, from the fabric to the finish, is thoughtfully crafted. The idea is to inspire confidence and celebrate personal expression, without screaming for attention!
The ARKS Collection: Exploring What’s on Offer
If you visit the ARKS store in Bandra or their online platform, you’ll be greeted with an array of the simplest everyday products.
For men, the collection features cotton polo t-shirts, shackets (shirt + jacket), hoodies, and a variety of classic-collared shirts. You’ll also find linen shirts, denim, and even biker jackets in their collection. Bottom wear consists of a range of regular and straight-fit denims, cargo pants, chino shorts, and joggers.
However, the brand isn’t all for men! The collection of women’s wear is equally diverse. There are cotton t-shirts, polo shirts, and elegant shackets to make your everyday wear comfy and stylish. Hoodies and twill biker jackets are also available. Apart from that, denim jeans, denim shorts, cargo pants, joggers, etc., are some of the women’s bottomwear you can find at ARKS.
Besides that, Ranbir Kapoor’s clothing brand also offers a line of timeless sneakers. These come in classic black and white color combinations, and are available in low-top and mid-top styles. They are crafted from premium leather and come equipped with Ortholite insoles for superior comfort. The accessories range includes stylish baseball caps. On top of that, the brand also has a line of fragrances and plans to add more ‘drops’ to its current line. Their ambitions extend beyond just apparel. ARKS aims to expand into other categories that align with the ‘quiet confidence’ aesthetic.
What Makes Ranbir Kapoor’s Brand ARKS Stand Apart?
Now, you might say that there is an array of celebrity-backed brands with similar offerings. So, what makes ARKS so special and different from the rest?
Well, here are six reasons that justify why ARKS- The Ranbir Kapoor Brand
The Essence of a Personal Journey
The first and foremost thing that sets ARKS apart from others is that the brand is rooted in RK’s personal journey. Ranbir’s love for traveling, for cinema, and for sports heavily influences the overall aesthetic quality that ARKS offers. This kind of personal connection makes the brand feel more authentic and relatable. Hence, it’s not just a brand selling clothes. Rather, it’s a brand that tends to share a lifestyle!
Minimalistic Elegance
Secondly, what ARKS truly excels in is the minimalistic designs that exude elegance and sophistication at every step. This is one of the biggest differentiators in a market that is apparently flooded with bold logos and flashy designs. Ranbir Kapoor’s clothing style has always reflected a poised and understated elegance. ARKS mirrors this very thing and offers clean lines and versatile pieces. You can easily integrate these into your daily wear wardrobe. This approach resonates with those who prefer sophisticated simplicity.
Top-notch Quality
Another thing about ARKS is that the brand’s primary focus is on premium quality materials and meticulous craftsmanship. Every piece of apparel that you find on their website or store uses premium-quality fabrics. Therefore, you can expect maximum comfort and durability from the products. This commitment to quality rightfully justifies the slightly higher price point and helps build trust with consumers. Because nowadays, people are looking for pieces that last, and not those that are trendy!
Extremely Versatile
One of the most obvious reasons that sets ARKS apart from other brands is versatility! If you think it through, you’ll see that the brand offers the simplest everyday wear pieces. So, whether it’s a casual outing or a relaxed evening, ARKS’ collections are sure to elevate your everyday look effortlessly. This versatility aspect makes them practical investments for the modern individual.
Enhancing Everydaywear
ARKS- The Ranbir Kapoor Brand taps into a growing demand for premium casual wear in India. Stats show a strong preference for high-quality, comfortable, yet stylish apparel among the rising upper middle class. Referring to that context, ARKS positions itself perfectly to cater to this evolving fashion landscape.
Before you go: Being financially sound has become one of the must-have elements in today’s day and age. So, if you’re someone who wants to follow their passion, make sure to understand your current financial situation and align your career path for a secure future.
To Conclude
The launch of ARKS marks an exciting new chapter for Ranbir Kapoor in the fashion industry. Why?
Because it happens to be a culmination of a long-standing passion project. Besides that, the ARKS’ collections are not just a fleeting trend. It’s a genuine expression of the actor’s personal style philosophy. It invites you to embrace understated luxury and find confidence in simplicity.
So, whether you’re a long-time fashionista or simply want something to elevate your everyday wardrobe, ARKS is the ideal destination. It’s a brand that promises quality, versatility, and a touch of Ranbir Kapoor’s signature charm!
Lastly, if you’re passionate about fashion and are keen to share information about emerging brands, don’t hesitate to send us your blogs under our Lifestyle Write for Us category.
F.A.Qs
1. What is Ranbir Kapoor’s lifestyle brand ARKS?
Ranbir Kapoor’s lifestyle brand ARKS offers an extensive range of premium daily wear for men and women. Its main focus is to inject elegance and sophistication into daily life apparel.
2. Is ARKS brand successful?
Although relatively new, ARKS is showing promising signs of success. The brand aims to achieve a revenue of Rs. 100 crore (approximately US $11.69 million) within three years of its launch.
3. Where is the ARKS brand located?
The flagship store for ARKS is located at 205 Waterfield Road, Bandra West, Mumbai. However, they also have an official website for online sales.
4. Who is the owner of ARKS perfume?
ARKS perfume is a product line under the ARKS lifestyle brand. It is primarily owned by Ranbir Kapoor in partnership with co-founder and CEO Abhinav Verma.
5. What is the full form of ARKS?
ARKS is the brand name in itself and is not an acronym. It symbolizes the idea of embarking on a journey of self-expression and exploration, mirroring Ranbir Kapoor’s personality and ethos.
Theresa Perez is a seasoned writer for the health industry dedicated to providing fact-based health information. She sources concise facts from authoritative sources to ensure maximum credibility and shares guidelines to lead a healthy lifestyle.
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